LA REINE Overture Of Time Rhythm - The 135-Year Legacy Premiere

Hong Kong, August 21, 2025 — In a celebration that blended classic cinema, music, and elegance, Swiss watchmaker LA REINE hosted “LA REINE — The 135-Year Legacy Premiere” unveiling the prelude to its upcoming timepiece, Overture Of Time Rhythm.

For the second consecutive year, LA REINE serves as the Official Timepiece Sponsor of the Miss Hong Kong Pageant. Centered on the themes of “classics, music, and feminine elegance,” the brand invited the 14 finalists of Miss Hong Kong 2025 to appear in person. Pairing iconic lines from Eastern and Western films with the artistry of wristwatches, they performed a refined “overture” on stage—subtly heralding the forthcoming 135th‑anniversary masterpiece, Overture Of Time Rhythm, and showcasing the brand’s century-spanning heritage and poise.

As the Official Timepiece Sponsor of Miss Hong Kong 2025, LA REINE welcomed all 14 finalists to the event. The participants debuted the Overture Of Time Rhythm on stage and, in teams, interpreted classic film quotes related to “time” and “music” from both East and West. Through the interplay of watch and words, their captivating performances highlighted not only beauty and intellect, but also the extraordinary grace of a timepiece as the perfect accessory for elegant women—embodying LA REINE’s deep interpretation of timekeeping aesthetics. LA REINE also presented the “Best Watch Interpretation Award,” honoring the most expressive performance.

More than a watch, Overture Of Time Rhythm is a crystallization of LA REINE’s century-long watchmaking mastery. Inspired by the flow and cadence of music, it features:

• 38 mm case
• Finely rendered guilloché dial motif symbolizing the harmonious flow of craft and time
• Sophisticated salmon-colored dial
• 316L stainless steel construction, sapphire crystal, and a premium calfskin strap for durability and elegance
• Swiss-made automatic movement with a 48-hour power reserve for precision and reliability
• 5 ATM water resistance for everyday assurance

During the event, Chief Designer Daimyo Lau took the stage to share the creative vision behind the new piece. He emphasized how Overture Of Time Rhythm channels musical inspiration into wearable art. The exquisite guilloché—an age-old Swiss technique—creates a “duet of light and metal,” achieved by seasoned artisans who meticulously engrave each pattern over many hours. The resulting layered relief evokes the rises and falls of a symphonic score. As LA REINE’s 135th-anniversary commemorative work, the design and craftsmanship pay homage to the brand’s enduring legacy. Lau expressed his honor in collaborating with the 14 Miss Hong Kong finalists, whose elegance and talent brought this vision vividly to life.

The event opened with a compelling concept film that artfully explored the subtle dialogue between time and music. “LA REINE — Centennial Overture,” together with the new Overture Of Time Rhythm timepiece, marks the opening chapter of the brand’s upcoming 135th-anniversary celebrations. Through the finalists’ performances, the presentation underscored the perfect harmony between the watch and the modern elegant woman—infusing the brand with renewed vitality.