LA REINE Unveils the All-New "Pearl of The Ocean" Collection
When the Deep-Sea Pearls Meet Swiss Craftsmanship, Poetically Eternalizing Time
Sponsored by ASANA 360, Swiss luxury watch brand LA REINE hosted the “Time for Pearl Moments” launch event on June 27, debuting the “Pearl of The Ocean” collection inspired by the deep-sea pearls. The event featured a craftsmanship showcase by designer Daimyo Lau, an in-depth dialogue between the designer and the watch connoisseur Abel Hwong, an immersive unveiling ceremony, a live performing by acclaimed singer HANA 菊梓喬, and the premiere of the collection’s concept video – culminating in an elegant fusion of tradition and modernity.
Deep-Sea Poetry Forged into Timeless Treasure
The “Pearl of The Ocean” marries Swiss precision with the poetic essence of pearls. Each dial is crafted from premium natural mother-of-pearl, meticulously hand-polished by master artisans to reveal unique iridescent hues. The classic square case – made of 316L stainless steel, is hypoallergenic, corrosion-resistant, and ultra-lightweight, ensures effortless comfort. Protected by sapphire crystal (Mohs hardness 9), the dials dreamlike radiance shine with oceanic clarity.
Design Philosophy: Stories Behind the Details
The chief designer of LA REINE Daimyo Lau unveiled the collection’s narrative:
- Quartz Movement: Powered by the Japanese-made VJ21 high-precision quartz movement with shoch resistance (few second daily deviation) and low energy consumption (1-3-year battery life), meeting modern demands for reliability and minimal maintenance.
- The “920” Secret: The indices at 9, 2, and 0 o’clock commemorate the dial significance of September 20 – marking both LA REINE’s partnership with ASANA 360 at 5 years ago, and the founding date of ASANA 360’ parent company. This hidden tribute eternalizes heritage within the design.
- Versatility Redefined: Mr. Lau likened the collection to “All-Day Breakfast” – its square silhouette and genuine leather strap effortlessly transition from daily wear to formal occasions, embodying timeless elegance.
“Time for Pearl Moments” Unveiling Ceremony
The climax saw the “Pearl of The Ocean” collection was displayed at a pearl-shell-inspired installation. Designer Daimyo Lau, singer HANA 菊梓喬, and guests unveiled the timepiece as it “bloomed” from its oceanic cradle – capturing the collection’s soul.
HANA 菊梓喬 Live Performance
HANA 菊梓喬 was wearing the new timepiece and performing her hit song “Secret Garden”. Against a deep-sea dreamscape backdrop, the watch’s shimmer danced with her vocals, embodying the eternal bond between ocean and emotion.
Technical Specification
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Case size
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26mm x 28mm (classic square)
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Case material
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316L stainless steel
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Dial material
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Natural mother-of-pearl; sapphire crystal (Mohs 9)
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Movement
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Japanese-made VJ21 quartz, low energy consumption (1-3-year battery life)
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Strap material
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Hand-finished premium genuine leather
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Water resistance
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3ATM (screw-down caseback + sealed gaskets)
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Origin
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Switzerland
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